Sample program exceeded forecast with 14.5% response rate
AVEENO received a strong response, 6-7 times greater than the average industry standard, to a special program offering samples to health care providers for their patients.
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93% Opt-In + 19% Conversion = 1 Happy Client
NEVANAC needed to raise brand awareness, and provide a way for ophthalmologists to opt-in to receive samples. D&R LATHIAN stepped up with variable data vehicles and micro-site.
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Knowledge is power – 52% respond to clinical textbook program – 16:1 ROI
A D&R LATHIAN Textbook Survey Mail Series for LIDODERM significantly increased sales force access to hard-to-reach docs and was a clear favorite with the field.
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EXCEPTIONAL DIRECT RESULTS =
6-month ROI: 7.5:1
Integrating the reach and frequency of direct mail, with the depth and interactivity of eDetailing elicited even greater response from these two trusted non-personal promotional tactics for ULTRAM ER.
We’ve been helping our pharmaceutical, biotech, and device industry clients meet their brand objectives for 10 years. Product Directors
rely on us for proven direct marketing (DM) strategic counsel, integrated multichannel tactics, and award-winning creative that translate
into Direct Results
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D&R ACQUIRES LATHIAN
Posted by: Admin
New Combined Entity Delivers Strategic Multichannel Marketing Services Under One Roof for Pharmaceutical Companies to Increase Brand Performance at Any Stage of their Product Lifecycle.
43rd Annual NJ Ad Club: D&R LATHIAN takes home 1st and 2nd Place Awards for Direct Marketing Campaign
Posted by: Admin
43rd Annual NJ Ad Club: This year's award theme was Creative Power, and we're very proud to announce that the committee of leading client and agency judges, bestowed the first and second place awards for Direct Marketing Campaign to D&R LATHIAN!