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D+R Lathian | About
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An Overview

In 2012, D&R Communications acquired Lathian Systems to form D+R LATHIAN. The combination of D&R’s direct marketing expertise and Lathian’s digital solutions and technology platform help establish D+R LATHIAN as a leading provider of technology-enabled pharmaceutical multichannel marketing (MCM) solutions.
OUR MISSION

Our people are MCM specialists, each with more than a decade of healthcare marketing experience. They are attentive, they listen and they make things easy for our clients. We are dedicated to understanding the challenges that each and every one of our clients face, and to providing unmatched service and tailored solutions in response to those challenges.

 OUR VISION

Brand Leaders need reliable, smart business partners they can trust to help them effectively execute marketing campaigns for their brands. As MCM experts for the healthcare industry, our clients see us as trusted advisors. It’s our job to imagine, create and execute the best ways to influence the behavior our clients want from their target audiences.

An Overview

D+R Lathian was formed in February of 2012 when D&R Communications acquired Lathian Systems – both founded in 1999 – to form an integrated multi-channel marketing services company. The combination of D&R’s direct marketing expertise and Lathian’s digital marketing services and technology platform has established D+R Lathian as a leader in technology-enabled pharmaceutical multichannel marketing services.

OUR MISSION

Our people are MCM specialists, each with more than a decade of healthcare marketing experience. They are attentive, they listen and they make things easy for our clients. We are dedicated to understanding the challenges that each and every one of our clients face, and to providing unmatched service and tailored solutions in response to those challenges.

OUR VISION

Brand Leaders need reliable, smart business partners they can trust to help them effectively execute marketing campaigns for their brands. As MCM experts for the healthcare industry, our clients see us as trusted advisors. It’s our job to imagine, create and execute the best ways to influence the behavior our clients want from their target audiences.

D+R LATHIAN is led by its duo of partners who are supported by a highly experienced management team with effective employees.

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Partner

Reide Rosen

Reide co-founded D&R Communications in 1999 and has led its tremendous growth since inception. Prior to D+R LATHIAN, he was a Business Development Director at Harte-Hanks and also held various marketing and sales roles at Oclassen Pharmaceuticals and Dermik Laboratories. He holds a BS in Business Administration from the University of Vermont.

Partner

David Schoonmaker

David co-founded D&R Communications in 1999 and has led its tremendous growth since inception. Prior to D+R LATHIAN, he was a Business Development Director at Harte-Hanks and a Manager at McNeil Consumer Healthcare. David holds a BA in Marketing and Communications from the University of Connecticut.

team_image
Partner

Reide Rosen

Reide co-founded D&R Communications in 1999 and has led its tremendous growth since inception. Prior to D+R LATHIAN, he was a Business Development Director at Harte-Hanks and also held various marketing and sales roles at Oclassen Pharmaceuticals and Dermik Laboratories. He holds a BS in Business Administration from the University of Vermont.

team_image
Partner

David Schoonmaker

David co-founded D&R Communications in 1999 and has led its tremendous growth since inception. Prior to D+R LATHIAN, he was a Business Development Director at Harte-Hanks and a Manager at McNeil Consumer Healthcare. David holds a BA in Marketing and Communications from the University of Connecticut.


VP Operations

Jennifer Nuzzo

Since joining D&R in 1999, Jennifer has managed the successful execution of all programs through a dedicated team of creative, account, production and digital co-workers. Previously, she worked in the publishing and print industries where she learned the print process and the demands of a fast-paced and detailed environment. Jennifer holds a BA in marketing and communications from Rutgers University.

VP Finance

Scott Miller

As a graduate of Queens College with a BA in Accounting, Scott’s career prior to joining D+R LATHIAN in 2002 has taken him through Corporate America, Wall Street, and top International Law Firms. His responsibilities extend beyond the scope of numbers and client contracts as he also handles all aspects of the company’s back office including Human Resources, benefits, pension plans, insurance, and space planning.

VP Technology

Chris Teo

Chris has been an integral part of the Lathian team since 2004 and has launched over 200 eDetails/Interactive Learning Modules. He specializes in analytics and reporting. His other responsibilities include Web and mobile content, email design and delivery, and information technology infrastructure. Chris holds a BA in Computer Science from Harding University.

Sales Director

Damon Smith

Prior to D+R LATHIAN, Damon worked on the client side of the business for 14 years with Schering-Plough & Meda Pharma in sales, marketing, and sales training. He has been working to help brands achieve their strategic imperatives through multichannel communications since 2010. Damon holds a BA from Franklin & Marshall College.

We provide direct results for brands and budgets of all sizes.

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ABBOTT
AZ
PFIZER
We provide direct results for brands and budgets of all sizes.

3M
ABBOTT
AZ
PFIZER

Want to chat? Request a consultation.

Want to chat? Request a consultation.
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