These compelling custom tactics include interactive mechanics and engaging light, sound, scent, and tactile components.
“When consumers recall more than one sensory impression that a product has conveyed, brand loyalty is around 60%.”
Bihler J. Expressis Verbis; MAN Roland Druckmaschinen AG; 2007
“Learning can be enhanced by stimulation of the senses – especially visuals. If multiple senses are stimulated, greater learning takes place.”
Laird D. Sensory Stimulation Theory; 1985
“By engaging all five senses in the merchandising experience, you create a memory that hooks positively into your customer’s emotional bank.”
Syverson A. Sensory Merchandising; 2006