Work
Every program that a client trusts us with helps build their brand and ours. Though we’re hired to create smart and effective ways to reach and engage targets in educational and promotional messages for our clients, the work we do also speaks for who we are and what we do best. Rather than explain what our brand stands for, we invite you to view it in the works here. Each of the works featured here is different. But we approached all of them the same way: Every vehicle, every application, every design, and every word carefully chosen and implemented strategically to provide the best lift.
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ACTIVELLA®
Category: Women's Health
Treatment of moderate to severe vasomotor symptoms associated with menopause
Targeted direct mail awareness program consisting of various interactive flat and dimensional vehicles deployed over a 6-month period designed to encourage trial.
ALDARA®
Category: Dermatology
Topical treatment of clinically typical, nonhyperkeratotic, nonhypertrophic actinic keratoses on the face or scalp in immunocompetent adults
Targeted direct mail tactics that also double as interactive tools, as seen in this Multiple-Iris Vehicle that reveals key brand messages.
AXERT®
Category: Migraine
Acute treatment of migraine with or without aura in adults. AXERT® tablets are indicated for the acute treatment of migraine headache pain in adolescents age 12 to 17 years with a history of migraine attacks with or without aura usually lasting 4 hours or more (when untreated).
Multiwave direct mail campaign announcing the launch of a new adolescent indication featuring interactive flat and dimensional vehicles that double as in-office educational tools. All vehicles promoted the need for therapy and key therapeutic benefit messages and drove to professional brand Web site for further engagement. Program provided opt-in for physicians to receive trial offers for their patients.
ONE-A-DAY® WOMEN’S PRENATAL
Category: Women’s Health
Over-the-counter complete prenatal multivitamin plus DHA/EPA for healthy development of baby and mother
Targeted direct mail vehicle that converted to an in-office display, providing specific educational content for health care providers and educational brochures for their patients. Program also provided health care providers opt-in for samples.
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