Menu
D+R Lathian | Nevanac & Alcon
121
page,page-id-121,page-child,parent-pageid-12,page-template,page-template-full_width,page-template-full_width-php,ajax_fade,page_not_loaded,,select-theme-ver-1.9,wpb-js-composer js-comp-ver-4.4.3,vc_responsive

Nevanac & Alcon


CHALLENGE

Our client needed to raise brand awareness and provide a way for ophthalmologists to opt-in to receive samples for their practice.

SOLUTION

A multiwave, interactive, multichannel marketing program, consisting of variable data personalized vehicles driving to a personalized micro-site.

ENGINEERED. RESULTS.

CONVERSION
19
OPT-IN
93

19% Mail-to-Microsite Conversion
% of ophthalmologists who used their pURL and went to their personalized micro-site

 

93% Opt-In
% of visitors to their personal micro-sites who submitted for samples and educational support

DETAILS

The micro-site was produced and launched in 4 weeks, featuring:

 

• An engaging, personalized brand experience

• Brief profiling questions capturing actionable, attitudinal data

• Opportunity for ophthalmologists to request samples and educational support items

• Real-time notification of both sales force and marketing each time an ophthalmologist opted-in for support so that requested items could be personally delivered where possible

CREATIVE