Our client needed to raise brand awareness and provide a way for ophthalmologists to opt-in to receive samples for their practice.
A multiwave, interactive, multichannel marketing program, consisting of variable data personalized vehicles driving to a personalized micro-site.
19% Mail-to-Microsite Conversion
% of ophthalmologists who used their pURL and went to their personalized micro-site
% of visitors to their personal micro-sites who submitted for samples and educational support
The micro-site was produced and launched in 4 weeks, featuring:
• An engaging, personalized brand experience
• Brief profiling questions capturing actionable, attitudinal data
• Opportunity for ophthalmologists to request samples and educational support items
• Real-time notification of both sales force and marketing each time an ophthalmologist opted-in for support so that requested items could be personally delivered where possible