Strategy is all about ‘Why?’ and ‘When?’. Why do you want to reach out to specialists in rural settings, and when should you during the year? Or why do you want to offer special starter kits and discount vouchers to patients switching from a competitor, and when is the right time to, in order to maximize budget and NRxs?
Tactics are all about the ‘How?’ and ‘What?’. D&R LATHIAN can provide proven methods, or ways ‘how’ to meet your strategic imperatives. ‘What’ we offer are compelling tactics, such as physical and virtual interactive touch points and tools, all conceived and developed as part of a smart deployment plan designed to raise awareness, increase utilization and keep your targets focused on your brand(s).
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